Starting in February 2021, Nestlé's Toll House Morsels & More will be available in two new flavors: Strawberries & Cream, and Spring Easter Basket.
Both variations are made using the company's delicious combination of typical baking "mix-ins," with Strawberries & Cream boasting pieces of Graham cracker, premier white morsels, and strawberry-flavored chunks, whereas Spring Easter Basket features egg candies, peanut butter-flavored morsels, and pretzel sticks.
In addition to the new Toll House Morsels & More flavors, Nestlé announced that it would be bringing back its Valentine Chocolate Chip Cookie Dough, which is festively decorated with pink heart-shaped sprinkles and semi-sweet morsels. The easy-to-make treats come ready-made, so all consumers have to do is bake and eat.
Image Credit: Nestlé
Why This Trend Is Growing
- Baked Snack Variety
- The expansion of Nestlé's Toll House Morsels & More line suggests the trend of increasing variety in baked snacks, presenting innovative opportunities for companies to introduce more unique and diverse flavors.
- Pre-mixed Baked Goods
- The convenient and easy-to-make Valentine Chocolate Chip Cookie Dough from Nestlé may inspire more companies to offer pre-mixed and pre-decorated baked goods for consumers who want to enjoy fresh treats without the hassle of preparation and decoration.
- Mix-in Innovation
- The unique mix-ins in Nestlé's new Strawberries & Cream and Spring Easter Basket flavors demonstrate the potential for companies to experiment with innovative and unexpected new ingredients that could give their baked snacks a competitive edge.
Industries Being Reshaped
- Food Manufacturing
- As seen in Nestlé's expansion of their baked snack line, food manufacturing companies have the opportunity to innovate and expand product lines with new flavors, mix-ins and ingredients to meet the diverse and ever-changing preferences of consumers.
- Consumer Packaged Goods
- The growth of pre-mixed and convenient baked goods like Nestlé's Valentine Chocolate Chip Cookie Dough suggests continued opportunity for the packaged goods industry to expand with new and innovative products that appeal to busy and convenience-focused consumers.
- Retail Industry
- The rise of new and unique baked snack flavors and mix-ins from companies like Nestlé presents a potential disruptive innovation opportunity in the retail industry for companies to introduce new ways to market and promote these products effectively.
