Tofu Tasty's Craft Tofu Knots offer a new experience of a staple ingredient of Asian cuisine. The dried tofu knots were inspired by a TV appearance by Bonnie Chung on Ch 4’s Sunday Brunch, which caused a 900% increase in searches for this type of tofu on Google.
Quickly, Asian food expert and cookbook author Bonnie saw the opportunity to launch a sister brand to her award-winning company Miso Tasty. Although dried tofu is well-known in China and Japan, it is relatively new to other markets. Notably, the launch of Tofu Tasty will be the first time that dried tofu is available through supermarkets in the UK.
The all-natural, nutritious, vegan and plant-based knots are made only with soybeans and water and they are comparable to pasta thanks to the way they are twisted into unique shapes.
Key Themes Behind This Trend
- Craft Tofu
- Crafted and gourmet tofu products will be a growing trend in Asian cuisine.
- Plant-based Foods
- The rise of plant-based foods will continue and expand to different markets worldwide.
- Chasing TV Appearances
- TV appearances will drive demand for certain types of products and create opportunities for entrepreneurs.
Where This Applies
- Food Manufacturing
- Food manufacturers can explore the development of craft tofu products and diversify their offerings.
- Retail
- Retailers can stock and promote artisanal and plant-based foods to cater to the increasing demand for healthier and more sustainable options.
- Media
- TV and media companies can create new marketing and advertising strategies to leverage the trend of consumers chasing TV appearances and increase sales for the featured products.
