This limited offer T-Mobile plan was created by the US-based mobile operator in order to improve its marketability to consumers headed out on summer vacations.
The brand has aimed to be the 'Official Sponsor of Summer' with a series of improvements that work to this end, including an option for unlimited high-speed 4G data throughout Europe. As roaming charges can be an absolute nightmare for smartphone users, this T-Mobile plan promotion is likely to bring in a surplus of new and loyal consumers for the brand.
It also plans to give all travelling cellphone users a sample of its service by offering them a full hour of unlimited free Wi-Fi on domestic airplanes. The generous T-Mobile plan coincides with the company's goal of edging out competitors by providing the best in customer satisfaction.