Alibaba's Tmall Launches New Eco-Conscious Labels
Niko Pajkovic — April 15, 2022 — Eco
References: alizila & retailinasia
Alibaba Group's popular e-commerce platform Tmall has announced the launch of new eco-friendly shipping labels designed to allow customers to check what impact their purchased products are having on the environment, from which they can make more informed, sustainable choices moving forward.
More specifically, the new labels will highlight the exact amount of carbon emissions that consumers are saving by using an eco-friendly device or appliance purchased through the site. To begin using the labels, merchants can submit their products to Tmall for assessment. So far, Tmall has already identified over 300,00 energy-efficient products, which are now set to receive the new labels.
“We want consumers to feel the impact of their purchasing decisions and drive them towards eco-friendly purchases,” said Sun Yan, Head of Consumer Electronics ESG in Alibaba’s China Digital Commerce unit.
Image Credit: Alibaba Group
More specifically, the new labels will highlight the exact amount of carbon emissions that consumers are saving by using an eco-friendly device or appliance purchased through the site. To begin using the labels, merchants can submit their products to Tmall for assessment. So far, Tmall has already identified over 300,00 energy-efficient products, which are now set to receive the new labels.
“We want consumers to feel the impact of their purchasing decisions and drive them towards eco-friendly purchases,” said Sun Yan, Head of Consumer Electronics ESG in Alibaba’s China Digital Commerce unit.
Image Credit: Alibaba Group
Trend Themes
1. Eco-friendly Labels - Companies across sectors can launch their own eco-friendly labels to track and report their carbon emissions, enabling consumers to make more sustainable choices and positively influence the environment.
2. Carbon Footprint Tracking - Online marketplaces and retailers can integrate carbon footprint tracking software into their platforms, empowering customers to make more informed, environmentally-friendly purchase decisions.
3. Sustainable E-commerce Platforms - With eco-friendly practices becoming increasingly important for consumers, e-commerce platforms and marketplaces that prioritize sustainability have the potential to gain a competitive advantage and drive customer loyalty.
Industry Implications
1. Retail - Retailers can adopt carbon footprint tracking initiatives, or launch their own eco-friendly labels, to appeal to sustainability-conscious consumers and foster a positive brand image.
2. Tech - Technology companies can develop carbon footprint tracking software to be integrated into e-commerce platforms and websites, enabling users to make environmentally-responsible purchase decisions and reduce the industry's carbon footprint.
3. Logistics - Logistics companies can participate in sustainable e-commerce initiatives by utilizing eco-friendly packaging materials and transportation methods, while providing transparency around the carbon impact of deliveries.
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