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Is the Titus Bicycle Really Worth a Second Job?

 - Jan 19, 2009
References: adsoftheworld
I’m not exactly sure that it’s a good idea in these credit crunch times to promote your product by saying that it’s so good, it's worth a second job to save up cash and buy it.

I mean, the mere notion that the Titus bicycle might require people to take a second job to buy it is rather off-putting in terms of attracting new customers.

However, if you put that logic aside, the campaign is quite creative with people taking second jobs as naked models, phone-sex workers and selling Girl Scout cookies door to door in the ad. Why? Because "it’s worth a second job."

The ad campaign is created by TDA Advertising & Design, Boulder, Colorado.