I’m not exactly sure that it’s a good idea in these credit crunch times to promote your product by saying that it’s so good, it's worth a second job to save up cash and buy it.
I mean, the mere notion that the Titus bicycle might require people to take a second job to buy it is rather off-putting in terms of attracting new customers.
However, if you put that logic aside, the campaign is quite creative with people taking second jobs as naked models, phone-sex workers and selling Girl Scout cookies door to door in the ad. Why? Because "it’s worth a second job."
The ad campaign is created by TDA Advertising & Design, Boulder, Colorado.
Advertising That Ignores the Economy
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Is the Titus Bicycle Really Worth a Second Job?
- By: AymanJan 19, 2009