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Timepiece E-Commerce Platforms

Tissot Watches are Now Readily Available to the Canadian Public

— August 22, 2018 — Business
Tissot watches are offered in Canada via a newly launched e-commerce platform. The Swiss brand grants North American consumers the opportunity to browse and purchase functional and stylish timepieces from a large catalog of designs for men and women, as well as a few unisex silhouettes. The digital shopping experience actively "recognizes Canada's passion for the brand" and is a way to not only honor loyalty but tap into a fresh consumer base.

With the purchase of a Tissot watch via the e-commerce platform, individuals can enjoy a few perks and conveniences. For one, the Swiss brand offers same day shipping and complimentary delivery. Secondly, Tissot does not charge consumers for returns. In addition, to celebrate the extension of Tissot watches into the Canadian market, the brand offers a free RFID protection card holder with each purchase for the next month.
Trend Themes
1. E-commerce Platforms - Disruptive innovation opportunity in developing user-friendly and intuitive e-commerce platforms for luxury brands.
2. Same Day Shipping - Disruptive innovation opportunity in implementing efficient same-day shipping services for online retailers.
3. Complimentary Returns - Disruptive innovation opportunity in offering free returns to enhance customer experience and encourage online shopping.
Industry Implications
1. Luxury Retail - Disruptive innovation opportunity for luxury retail brands to expand their reach and tap into new consumer markets through e-commerce platforms.
2. Logistics and Delivery - Disruptive innovation opportunity in optimizing logistics and delivery services to provide efficient same-day shipping for online retailers.
3. E-commerce Technology - Disruptive innovation opportunity in developing advanced e-commerce technology solutions to streamline the returns process and improve customer satisfaction.
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