Spooky season has officially arrived and Applebee's wants to help fans get in the spirit with two spooky new Halloween cocktails: Dracula's Juice and Tipsy Zombie.
Applebee's is well known for serving up jumbo cocktails at a wallet-friendly price and its new Halloween sippers stay true to that theme. First up is a cocktail called Dracula's Juice, which is described as a "wildberry creation of a Patron Tequila margarita and Bacardi Superior daiquiri." The other new cocktail is the Tipsy Zombie, which combines Bacardi Superior rum with passion fruit, pineapple, cherry, lime, and melon liqueur, in addition to a gummy brain candy on top. Naturally, both cocktails are served in 'mucho' glasses and come with a price tag of just $5 each.
Image Credit: Applebees
What's Driving This Trend
- Spooky Cocktails
- Restaurants and bars can create new spooky cocktails to capitalize on Halloween season and attract customers.
- Affordable Jumbo Cocktails
- Offering wallet-friendly jumbo cocktails can attract budget-conscious customers and increase sales for bars and restaurants.
- Cocktails with Unique Ingredients
- Creating cocktails with unique, flavorful ingredients can attract customers looking for new and interesting drinks.
Who This Affects Most
- Food and Beverage Industry
- Restaurants and bars can innovate their menus and create new seasonal drinks, like Halloween cocktails, to keep customers interested.
- Alcohol Industry
- Alcohol companies can invest in creating unique products, like Bacardi Superior rum and Patron Tequila margarita, to attract customers looking for something new.
- Candy Industry
- Candy manufacturers can partner with restaurants and bars to provide unique candies, like the gummy brain candy on top of the Tipsy Zombie, as a way to market their products and boost sales.
