Made with natural beeswax, Laura Su's recently launched Tinker Supply Co. is offering a beautiful set of candlesticks. Twelve of the simple carrot-colored candles come in each pack. Handmade in Oregon, U.S., the candles are part of the many eco-friendly and non-toxic products that Su has to offer.
Tinker Supply Co,'s creation is designed specifically for a birthday cake, but they can also add a pastoral touch to any home.
Implications - Consumers are almost immediately drawn to the products boasting familiar or recognizable characteristics. Businesses that are able to enlist the popular qualities of one product onto those of another will appeal to a wide audience in today's society.