The Tinder 'Super Like' Feature Lets Users Show Extreme Interest
Charlotte Joyce Kidd — September 14, 2015 — Lifestyle
The new Tinder Super Like feature lets users tell a potential match that they have above-average interest in a connection.
Following a now infamous and oft-replicated formula, Tinder users traditionally swipe left or right on other user's photos to indicate a like (right) or a pass (left). Now, dating hopefuls will also be able to swipe upward to send a Tinder Super Like -- showing true enthusiasm for another user's profile. When a user sends a Tinder Super Like, they will pop up in their target's screen with a blue banner. In the Super Like recipient's list of matches, the sender will appear with a blue star next to their name.
Because each user can only send a limited number of these extra enthusiastic responses every day, the Tinder Super Like will -- the dating app hopes -- create more powerful, high level connections between users.
Following a now infamous and oft-replicated formula, Tinder users traditionally swipe left or right on other user's photos to indicate a like (right) or a pass (left). Now, dating hopefuls will also be able to swipe upward to send a Tinder Super Like -- showing true enthusiasm for another user's profile. When a user sends a Tinder Super Like, they will pop up in their target's screen with a blue banner. In the Super Like recipient's list of matches, the sender will appear with a blue star next to their name.
Because each user can only send a limited number of these extra enthusiastic responses every day, the Tinder Super Like will -- the dating app hopes -- create more powerful, high level connections between users.
Trend Themes
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Super Like — Tinder’s Super Like feature has opened new avenues of user engagement by allowing them to express higher interest levels.
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In-app Rewards — Introducing more in-app rewards for users who make use of the Super Like feature could motivate users to engage with the app even more.
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Emojis as a Feedback Mechanism — Introducing emojis as feedback mechanisms on a dating app like Tinder could further help users express their feelings and increase engagements.
Industry Implications
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Online Dating Industry — The online dating industry could benefit massively from incorporating innovative technologies like Super Likes which enhance the user experience.
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Social Media — Social media industries could use the Super Like feature to create better and more targeted user engagement strategies.
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Gaming Industry — The gaming industry could take inspiration from features like the Super Like to create contests and reward mechanisms to increase user activity and engagement.
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