The Organic Natural Set by Pure Balanxed is a timeless lounge set that is ideal for a number of occasions—from doing chores or working from home to going on a nice, relaxing walk or meeting up with a friend for coffee.
The timeless lounge set is comprised of the Organic Oversized Crewneck and the Organic Shorts. The fit is relaxed and comfortable. The shorts also include pockets, a stretchy waistband, and a drawstring. The Organic Natural Set is made in Toronto, with an emphasis on sustainability and ethical production practices. The pieces are made with organic cotton which uses 90% less water than traditional cotton. All of the fabrics that Pure Balanxed uses are OEKO-TEX standard 100 certified.
Image Credit: Pure Balanxed
What Makes This Trend Stand Out
- Sustainable Fashion
- Opportunities for using organic and eco-friendly materials and ethical production practices to disrupt the fashion industry.
- Versatile Lounge Wear
- Potential for adaptable and multifunctional clothing items that can be worn both at home and out and about disrupting traditional fashion categorization.
- Comfort Wear
- Opportunities to innovate in the industry of cozy wear as more people continue to work from home and prioritize comfort.
Sectors Adopting This
- Fashion and Retail
- Opportunities for sustainable fashion to disrupt traditional fast fashion industry and increase demand for eco-friendly fabrics and ethical production practices.
- Athleisure and Loungewear
- Potential for creating versatile and comfortable loungewear that can double as casual wear and athletic wear to disrupt traditional leisurewear industry.
- Sustainable Textiles
- Innovating new eco-friendly and sustainable textile technology to disrupt the traditional textile industry and reduce their environmental impact.
