Apple has announced that it will be launching two new features for Apple Fitness Plus called 'Time to Run' and 'Collections.'
Debuting on January 10, Time to Run is a new audio running experience designed to help users “become more consistent and better runners." Built around specific running sessions, the feature encourages users to attempt popular running routes in specific locations. In addition, each session is led by an Apple Fitness Plus trainer, including Jamie-Ray Hartshorne, Sam Sanchez, Emily Fayette, and Scott Carvin. Moreover, sessions will come with a pre-made playlist curated to match the intensity of the workout and the spirit of the location.
Meanwhile, Collections features a range of over 2,000 curated workouts and meditations. The new tool intends for users to select several of these new studio workouts to build a fitness regime that they can complete in a specific time frame. Similar to Time to Run, Collections aims to improve user accountability.
Image Credit: Apple
Key Themes Behind This Trend
- Curated Running Routes
- Opportunity for fitness companies to offer location-based running experiences combined with curated playlists led by trainers.
- Audio Fitness Experiences
- Opportunity for companies to explore creating audio-led fitness experiences, potentially expanding into other outdoor activities.
- Personalized Fitness Plans
- Opportunity for fitness companies to curate collections of workouts and meditations to help users create a personalized fitness regime.
Where This Applies
- Fitness
- Fitness companies can use curated running routes and audio fitness experiences to improve customer engagement and satisfaction.
- Technology
- Companies in the technology industry can leverage audio technology to create personalized fitness experiences and engage new audiences.
- Content Creation
- Opportunity for content creators to partner with fitness companies to produce location-based running experiences and curated playlists for their users.
