Supreme recently helped to restyle the iconic Timberland boots as a part of a collaborative Fall/Winter 2016 collection between the two brands.
In order to make this clear, the logos of both companies are included next to one another on the shoes, with Supreme's red box logo contrasting against the material used on the uppers of many models. Each of these uppers is made up of a sleek snakeskin-like material, working to give the Timberland boots a luxurious updated appearance.
In addition to the 'Field Boot' is the '3-Eye Classic Lug Shoe,' which features a low-cut structure, lace detailing and a well-gripped black rubber sole. On the 3-Eye Classic Lug Shoe, the Supreme labeling is less obvious, however the rather uncharacteristic design for Timberland makes the collaborative effort clear.
What's Driving This Trend
- Dual-branded Products
- Collaborative efforts between two brands to create unique and distinct products are becoming increasingly popular, opening up opportunities for co-creation and cross-pollination of innovative ideas.
- Luxury Footwear
- There is a growing trend of revamping classic, practical shoes and infusing them with luxury materials to create modern, high-end fashion statements.
- Subtle Branding
- Brands are experimenting with more subtle, minimalist forms of branding to convey the exclusive nature of limited edition and collaborative products.
Who This Affects Most
- Fashion
- This trend highlights the potential opportunities for fashion companies to join forces with other brands to create unique, statement-making pieces that attract consumers seeking exclusivity in their wardrobe.
- Footwear
- The trend towards revamping practical shoes with luxury materials presents an exciting innovation opportunity for footwear companies to create new, high-end products that cater to the growing demand for fashion-inspired footwear options.
- Marketing
- Companies can take advantage of the growing trend towards subtle branding by experimenting with minimalist and creative marketing strategies to promote limited edition and collaborative products.
