The Timberland Red Release collection sees the classic street style shoe get an all-red makeover.
Colored Timberlands have popped up in previous collaborative efforts between the hiking shoe brand and artists like Pharrell and brands like Bee Line but this is the first time the shoe will be completely washed in bright, eye-popping red. The Timberland Red Release comes in three styles: the '6" Premium' (Timberland's signature boot), the 'Roll-Top,' and the 'Euro Dub,' which looks like Timberland's take on a basketball sneaker.
To model the Timberland Red Release boots, the brand enlisted Instagram model and style icon Paloma Elsesser. The campaign photos showcase Elsesser exploring New York City in the Timberland red shoe while displaying exactly how they can be incorporated into an on-point street style.
What's Driving This Trend
- Colored Hiking Shoes
- Opportunity for creating hiking shoes in vibrant colors to appeal to fashion-conscious consumers.
- Monochromatic Makeover
- Opportunity for brands to give classic shoes a modern twist by designing them in a single, eye-catching color.
- Fashionable Street Style
- Opportunity for fashion brands to collaborate with footwear companies to create stylish shoes that can be incorporated into on-point street style.
Who This Affects Most
- Footwear
- Opportunity for footwear companies to expand their product offerings by introducing vibrant and monochromatic shoes.
- Fashion
- Opportunity for fashion brands to collaborate with footwear companies to create fashionable and trendy shoes.
- Marketing and Advertising
- Opportunity for marketers and advertisers to partner with influencers and style icons to promote fashion products in urban settings.
