Tim Gunn is known for being somewhat of a fashion guru, but soon will be wearing the suit of Iron Man for a new Marvel Comics edition, called 'Models Inc.'
In 'Models Inc.' Tim Gunn will be taking the place of Iron Man in the comic which will revolve around the search for who killed a set designer.
The Marvel Comics 'Models Inc.' edition will be in stores on August 26th.
Implications - Celebrity endorsements of products often attract the attention of media outlets and consumers alike as the public wants to better understand how the union came to be. Corporations looking to garner similar mass appeal from consumers may consider collaborating with other high-profile companies.