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Tigran Avetisyan's Series Comments on Fashion's Repetitiveness

 - Jul 11, 2016
References: tigran & highsnobiety
Tigran Avetisyan is a Russian-Armenian menswear designer whose latest collection includes 12 pieces that are all doubles of the other. The bold choice made by the designer in doing so corresponds with the words that are written on all of the looks: "Nothing Changes." Inspiration for the series came from the idea that fashion has become too repetitive in a time where marketing has overtaken the industry.

The collection follows another by Tigran Avetisyan that made a comment on society's obsession over brands. The designer claimed that people no longer care what the clothing looks like anymore, they just care about that label that goes along with it.

Another series called 'Commodified Punk' saw the designer cover conventional clothing items with stables. For the 12 identical looks in his latest collection, Tigran Avetisyan takes from his own Spring/Summer 2014 line. With this, the 2017 series was titled 'In Loving Memory of Spring Summer 2014.'