Although it's conventional for most tie package designs to take the form of a rectangular box, Smith now uses an entirely different packaging system for its products.
The Smith ties now come packaged in neat cylindrical tubes that have the ties rolled rather than folded. As well as offering a neat way to display the accessories as a unit, it also makes it easy to see the individual patterns on each of the different ties. In addition to showing a small sampling of the color and pattern on the tie, the packaging appeals even more to male audiences with details that spell out the occasions a tie is best suited for.
Once unrolled, the tie package seems even simpler and includes a guide that details how to tie a tie with a series of visuals.
Rolled Tie Packaging
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