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‘Through the Looking Glass' for Lula Magazine

 - May 4, 2009   Updated: Apr 5 2011
References: jocandraw & wickedhalo.blogspot
In this editorial titled 'Through the Looking Glass' for Lula Magazine, artist Jo Ratcliffe enhances the photography with gorgeous, whimsical illustrations.

The 'Through the Looking Glass' editorial itself is about designer sunglasses, but Jo Ratcliffe's illustrations add a special touch to what would otherwise be a pretty standard subject. Check out some other editorials enhanced by illustrations below.

Implications - It would have been easy for the company behind this photo collection to simply highlight the glasses, but by turning the entire ad collection into a colorfully evocative experience they instead succeed at simultaneously amusing and informing their consumers. When ads become more than mere pieces of information, they make a connection with customers that is altogether more profound.