The Threadless Tees Old, Old Friend shirt gives viewers a glimpse of what Wolverine would have looked like had he been born in the 1950s. This playful tee shows the softer side to the aggressive X-Men icon.
Granted, the tee looks nothing like Hugh Jackman with his muscular body and defined cheekbones, but hey, that's hard to beat. The company does do a great job at turning the Wolverine character into something resembling the Looney Tunes. The Threadless Tees Old, Old Friend shirt would be the perfect PG present for all those X-Men fans out there.
Implications - Many consumers are constantly bombarded with modern products, yet yearn for items that are reminiscent of past times. Companies should consider making commodities with a retro feel in order to appeal to this growing demographic.