Buying custom-tailored shirts can be an expensive endeavour, but these ThreadLab dress shirts allow the wearer to completely customize the duds before wearing them. The buyer is required to choose a basic shirt of their color choosing before mixing and matching the collar, pockets and cuffs with same shade or differently designed details. Once everything is chosen, the shirt can then be assembled by ironing each detail onto the base shirt.
What's great about ThreadLab dress shirts is that you can completely customize the specific must-have details that you wouldn't be able to ordinarily buy; pair this collar with that pocket or add French cuffs with bold pops of color. This style of customization is likely to be a design aesthetic that other companies will likely follow suit with.
What's Driving This Trend
- Customization of Apparel
- Disruptive innovation opportunity: Develop an online platform that allows customers to fully customize the design and details of their apparel.
- DIY Fashion
- Disruptive innovation opportunity: Create a subscription service that sends DIY fashion kits, allowing customers to assemble and customize their own clothing.
- Modular Fashion
- Disruptive innovation opportunity: Design a line of modular clothing that allows customers to mix and match different components to create their own unique garments.
Who This Affects Most
- Online Fashion Retail
- Disruptive innovation opportunity: Develop an e-commerce platform that offers a wide range of customizable clothing options for customers.
- Subscription Services
- Disruptive innovation opportunity: Establish a subscription-based service that delivers customized fashion items directly to customers' doors.
- Fashion Design and Manufacturing
- Disruptive innovation opportunity: Implement advanced 3D printing technology to enable customizable and modular fashion designs.
