The Thom Browne 2013 Spring/Summer lookbook keeps it simple and displays the latest collection on a pedestal. A handsome male model poses atop a stone block and the focal point is the lavish mix of patterns and tailored garments.
This is New York brand Thom Browne's first ever lookbook. The precise presentation is concise and the apparel and accessories are the stars of the shoot. Highlights from the intriguing collection include blue and white striped crew-neck shirts, Parisian piped zip-up jackets, multicolor grid patterned cropped shorts, green plaid button-ups and prim patterned umbrellas. The looks are masculine, playful and intermix vivacious prints.
The Thom Browne 2013 Spring/Summer lookbook is clean cut and puts the clothing and accessories at the forefront.
What's Driving This Trend
- Minimalistic Lookbooks
- Fashion brands can improve customer engagement by using simple, minimalist and elegant presentation to showcase products.
- Pattern Mixing
- The trend of mixing patterns and bold colors in garments and accessories has been on the rise, providing an opportunity for fashion brands to create unique and playful designs.
- Gender-neutral Clothing
- There is a growing demand for gender-neutral clothing designs, which is an opportunity for fashion brands to explore new styles that blur traditional gender lines.
Who This Affects Most
- Fashion Industry
- Fashion brands need to adapt to evolving trends and create innovative products, designs, and marketing strategies to stand out in a competitive market.
- Advertising Industry
- Advertising agencies can help fashion brands create visually striking and engaging advertising campaigns to showcase their products and reach new audiences.
- Retail Industry
- Retailers can showcase their products in creative and minimalist ways to attract customers and keep up with changing consumer preferences.
