Avian-Themed Menswear Collections

The Latest Thom Browne Runway Show Referenced The Sky and Sea

The Thom Browne runway presentation for Spring/Summer 2017 was showcased during Paris Fashion Week earlier this month and featured a wearable tribute to sky and sea inspirations. While avian-themed outfits opened the show -- from realistic bird masks to feather-clad and winged ensembles -- shark-patterned suits concluded the presentation.

Drawing inspiration from the natural world, this Thom Browne runway presentation embodies an eccentric air and will appeal to fashion fans who aren't afraid to express themselves. In addition to full-on bird costumes and fish-patterned menswear staples, this presentation also spotlighted formalwear that featured a mix of bright trims and geometric details.

Inspired by the seascape, the menswear presentation also featured models that posed with branded surfboards -- a fashionable and fitting tribute to the Spring/Summer 2017 season.

Avian-themed Fashion
Opportunity to create avian-inspired clothing and accessories that appeal to fashion-forward consumers looking to express their unique style.
Nature-inspired Menswear
Disruptive innovation potential lies in developing menswear collections that draw inspiration from the natural world, incorporating elements such as animal patterns and ocean themes.
Geometric Detailing in Formalwear
Expanding on Thom Browne's presentation, there is room to explore innovative ways of incorporating geometric details into formalwear garments, creating a fresh and modern look for fashion-savvy consumers.

Who This Affects Most

Fashion
The fashion industry can leverage avian and nature-inspired themes to create unique and captivating clothing lines, catering to consumers seeking distinct and unconventional styles.
Menswear
Menswear brands can explore the incorporation of animal patterns and ocean themes into their collections, offering alternative options to traditional menswear styles and attracting a wider range of customers.
Surfboard Manufacturing
The surfboard manufacturing industry can seize the opportunity to collaborate with fashion brands, producing branded surfboards that align with fashion trends and appeal to surfers looking for style and functionality.
SCORE
4.1 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 40%
Freshness 8%

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