This Grazia Germany editorial is a blast from the past. Photographed by Leo Krumbacher and aptly titled ‘Hotel, Motel,' the editorial takes place in a 60’s-esque roadside motel complete with a rotary phone and a Hitachi television.
Model Rachel Alexander takes to the California desert decked out in classic a-line skirts, colourful geometric sunglasses, crop tops and bold prints. The colourful retro-inspired looks were styled by Nino Cerone and designed by the likes of Dolce & Gabbana, Prada, Christopher Kane and Miu Miu. Alexander's slicked-down waves, peachy nude lips, and bold brows prove that these classic beauty looks are just as stylish today as they were 50 years ago.
What Makes This Trend Stand Out
- Retro Fashion Revival
- Opportunity for fashion brands to revisit and modernize vintage styles for a fresh and unique look.
- Nostalgic Advertising
- Brands could leverage nostalgia to create ads that appeal to consumers' emotional attachment to past trends.
- Vintage Tourism Experience
- Hospitality brands could create themed accommodations reminiscent of past eras to provide a unique and memorable experience for guests.
Sectors Adopting This
- Fashion Industry
- Fashion brands, both new and established, could revisit and update vintage looks to create unique styles to cater to the growing customer demand.
- Advertising Industry
- Marketers should consider leveraging nostalgia to create ads that appeal to consumers' emotional attachment to past trends for an effective marketing campaign.
- Hospitality Industry
- Hotels and tourist resorts could create themed accommodations reminiscent of past eras and provide unique and memorable experiences for guests seeking adventure and excitement.
