The Thierry Mugler Angel Fragrance ad campaign embraces the name of the perfume in a slightly atypical fashion. Instead of taking note of the Victoria's Secret Heavenly campaign in which Karlie Kloss is transformed into an actual angel, model Georgia May Jagger appears to channel a more celestial being. Wisps of blue waft about her as she holds a big blue star and wears a cosmic skirt.
Shot in studio, the Thierry Mugler Angel Fragrance ad campaign takes the lead from the bottle's design. Yet what makes the campaign stand out in particular is the fact that Jagger follows in the footsteps of her model mother, Jerry Hall, who was a face of the scent which originally launched 22-years ago. Of course, only those tuned into the industry will appreciate that piece of trivia.
Why This Trend Is Growing
- Celestial Fragrance Campaigns
- Opportunity for fragrance brands to create ad campaigns inspired by celestial elements to add a whimsical and otherworldly appeal.
- Legacy Brand Continuity
- Opportunity for brands to leverage the legacy of previous campaigns and brand ambassadors to create a sense of continuity and nostalgia.
- Model Generational Succession
- Opportunity for brands to engage with the next generation by featuring the offspring of successful models in their campaigns.
Industries Being Reshaped
- Fragrance
- Innovative fragrances can incorporate celestial elements and create captivating ad campaigns to attract consumers.
- Fashion
- Fashion brands can collaborate with fragrance brands to create celestial-inspired collections and campaigns that evoke a sense of ethereal beauty.
- Advertising
- Advertising agencies can embrace the concept of legacy brand continuity and leverage previous successful campaigns to create fresh and nostalgic ad campaigns.
