The Theatre de la Bastille has launched a unique commercial encouraging movie theater audiences to attend the unusual live theater offered at the Bastille over more conventional holiday fair. The commercial starts as a fake movie trailer for a Holiday romance film. Midway through, the trailer gets interrupted and the fourth wall crumbles to pieces when a large naked man with a very long beard walks in. The characters -- and the audience -- watch baffled and confused as the naked man starts singing opera from a puppet on his crotch. The commercial ends with a message 'really unexpected shows.'
This bizarre, yet extremely funny commercial is a call to viewers in Paris movie theaters to stop watching run-of-the-mill Christmas movies and spark interest in the more unconventional entertainment, and it it is definitely memorable
Why This Trend Is Growing
- Unconventional Entertainment
- This unique commercial highlights the demand for unconventional and unexpected shows, presenting an opportunity for theaters to explore innovative and out-of-the-box performances.
- Memorable Advertising
- The use of bizarre and humorous elements in this commercial demonstrates the potential for memorable and attention-grabbing advertising campaigns in the entertainment industry.
- Disruptive Theater Experiences
- The Theatre de la Bastille's advertisement showcases a disruptive approach to theater, suggesting a need for innovative and immersive theater experiences.
Industries Being Reshaped
- Theater
- The bizarre commercial from the Theatre de la Bastille indicates opportunities for the theater industry to offer unconventional and unexpected live performances.
- Film
- The movie theater industry could benefit from incorporating unconventional and unexpected elements into their offerings, as demonstrated in this advertisement.
- Advertising
- This commercial presents an opportunity for the advertising industry to explore more unconventional and attention-grabbing methods to showcase entertainment options.
