Californian jewelry brand The2Bandits delved deep into the heart of American culture for its latest collection. Appropriately titled 'Rodeo Queen,' the Spring 2015 offerings are part Rodeo Drive and part 18th-century western saloon. In other words, it's part glamour, part ruggedness, ultimately providing a delightful contrast.
The lookbook stars Sports Illustrated model Jessica Roffey making her way through the Russian River Rodeo, both on foot and on the back of her trusty steed. Coryn Madley styled Roffey as a contemporary cowgirl and makeup and hair expert Alexis Swain completed the look with a wavy bob and smoldering eye makeup. Daniel Kincaid photographed the lookbook.
If you're looking to spice up your wardrobe with a little Southern charm, look no further than The2Bandits Rodeo Queen collection.
What Makes This Trend Stand Out
- Modern Western Fashion
- There is an opportunity to capitalize on designs featuring a combination of glamour and ruggedness
- Sports Illustrated Models as Fashion Ambassadors
- There is an opportunity to create more editorials featuring Sports Illustrated models as they gain exposure and attract audiences.
- Location-based Fashion Photography
- There is an opportunity to make fashion shoots more interesting and attractive by using public spaces in new and artistic ways.
Sectors Adopting This
- Fashion and Accessories
- The fashion and accessories industry can incorporate modern western fashion in their future collections and marketing strategies.
- Fashion Modeling
- Fashion companies and modeling agencies can consider partnering with Sports Illustrated models as fashion ambassadors.
- Photography and Advertising
- Companies in photography and advertising can come up with creative ideas for location-based fashion photography.
