Portland-based watchmaker Vero Watch Company has officially introduced 'The Workhorse,' a military-inspired timepiece that borrows design elements from the M1 Abrams American battle tank model.
The new rugged and robust timepiece features a 44.5mm Cerakote-coated stainless steel case donning rubber protective bull horns and a triple casket screw-down crown. As a result, the watch boasts a rough and metallic aesthetic. In terms of power, the watch comes equipped with a Miyota 6S21 Quartz movement and features a one-hour chronograph. Other notable features include 120M/390ft of water resistance, an adjustable velcro strap, and an internal rotating bezel.
For those interested, Vero Watch Company's 'The Workhorse' watch is now available to purchase from the brand's website and at select physical retailers throughout the United States.
Image Credit: Vero
Why This Trend Is Growing
- Military-inspired Watches
- There is an opportunity for watchmakers to create unique and rugged timepieces that borrow design elements from military equipment and vehicles.
- Rugged Aesthetics
- There is an opportunity for brands to incorporate rough and metallic aesthetics in their products to create a sense of durability and strength.
- Water-resistant Watches
- There is an opportunity for watchmakers to create watches with high water-resistant capabilities for customers who enjoy outdoor activities like swimming and diving.
Industries Being Reshaped
- Watchmaking Industry
- There is an opportunity for watchmakers to create watches with unique and rugged designs, such as military-inspired aesthetics and high water-resistant capabilities.
- Outdoor Industry
- There is an opportunity for outdoor brands to partner with watchmakers and create water-resistant watches that cater to customers who enjoy outdoor activities like swimming and diving.
- Fashion Industry
- There is an opportunity for fashion brands to incorporate rugged aesthetics in their products like clothing and accessories to create a sense of durability and strength.
