Shot exclusively for Fashion Gone Rogue, 'The Woman in White' online editorial is elegantly ethereal. There is a slightly down-to-earth feel introduced into the photoshoot by way of the waif's wet hair. It is as though an angel plummeted from the heavens into a body of water.
The Woman in White online editorial was captured by Spain-based photographer Antia Pagant. The angel incarnate is model Magdalena F. The Polish beauty was styled by Patrycja Juraszczyk, who pulled pieces from the racks of such young Spanish designers and international fashion brands as Yolancris, Pinko, Karl by Karl Lagerfeld and Sonia Rykiel. Beauty artist Veronica Garcia complemented the looks with the drenched hairdo and an understated, flawless face.
Key Themes Behind This Trend
- Ethereal Editorials
- Opportunities for fashion brands to incorporate angelic or ethereal elements into their photoshoots.
- Wet Hair Trend
- The wet hair trend seen in the photoshoot could inspire beauty brands to create new products or looks around this style.
- Online Editorials
- Incorporating online editorials into fashion marketing strategies could increase digital engagement with consumers.
Where This Applies
- Fashion
- Fashion brands can use the ethereal or wet hair trend in their photoshoots to differentiate themselves and create unique, eye-catching campaigns.
- Beauty
- Beauty brands could leverage the wet hair trend to promote new haircare products or create signature looks around this style.
- Digital Marketing
- Incorporating online editorials into marketing strategies could benefit fashion and beauty brands looking to increase engagement with their digital audience.
