The Vogue Japan April 2013 The Vanishing Underground editorial places model Liya Kebede within a subway car. The model does so while surrounded by an extensive crew of males, all of whom appear to be engaging upon their daily routine activities.
Stylist George Cortina made this Vogue Japan team appear to be anything but routine however. Kebede was dressed head to toe in couture apparel, evident in her full piece snakeskin suits, maxi black dresses and low rise gowns. Hair expert Anthony Turner infused the production with a memorable do as Kebede rocked an oversize afro. Photographer Mikael Jansson captured the set with a blue tinge, adding to the metropolitan feel of The Vanishing Underground which will be made available come April.
What's Driving This Trend
- Couture Apparel in Subways
- Disruptive innovation opportunity: Creating high-end fashion campaigns that feature models wearing couture apparel in unconventional locations like subway cars.
- Diverse Workforce in Fashion Editorials
- Disruptive innovation opportunity: Showcasing diversity and challenging gender stereotypes by featuring a diverse team of males engaging in routine activities in fashion editorials.
- Metropolitan Aesthetics in Fashion Photography
- Disruptive innovation opportunity: Experimenting with different color tones and lighting techniques to create a metropolitan feel in fashion photography.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Collaborating with popular fashion magazines to create unique and attention-grabbing editorials.
- Transportation
- Disruptive innovation opportunity: Partnering with transportation companies to create fashion campaigns that incorporate subways as unconventional backdrops.
- Photography
- Disruptive innovation opportunity: Exploring new photography techniques and styles to capture fashion in innovative and visually striking ways.
