The Turkey Kitchen products have been unveiled by Britain-based Avara Foods as a range of options for consumers that offer an alternative to existing poultry protein varieties on the market.
The products target health-conscious Millennial consumers who are looking to reduce their intake of red meat and are suited for lunch or dinners. The products include the Turkey Katsu, Thai Style Cakes and the Cajun Turkey strips, which are paired with different sauces to suit the different flavors.
Chief Commercial Officer at Avara Foods spoke on The Turkey Kitchen products saying, "The Turkey Kitchen brand has been created based on shopper and category insights to give consumers a chance to change their perceptions about turkey by giving them a clear reason why they should buy into the category. We know what shoppers are looking for, and our new range will hit the mark for those hunting for flavour rich, fuss-free dinners. While the turkey fixture has long been recognised solely for its seasonal appeal, we are offering retailers a way to tap into protein hungry, health conscious millennials with a new range that draws on exotic flavours and changes perceptions about the taste of turkey.”