The Turkey Kitchen products have been unveiled by Britain-based Avara Foods as a range of options for consumers that offer an alternative to existing poultry protein varieties on the market.
The products target health-conscious Millennial consumers who are looking to reduce their intake of red meat and are suited for lunch or dinners. The products include the Turkey Katsu, Thai Style Cakes and the Cajun Turkey strips, which are paired with different sauces to suit the different flavors.
Chief Commercial Officer at Avara Foods spoke on The Turkey Kitchen products saying, "The Turkey Kitchen brand has been created based on shopper and category insights to give consumers a chance to change their perceptions about turkey by giving them a clear reason why they should buy into the category. We know what shoppers are looking for, and our new range will hit the mark for those hunting for flavor rich, fuss-free dinners. While the turkey fixture has long been recognised solely for its seasonal appeal, we are offering retailers a way to tap into protein hungry, health conscious millennials with a new range that draws on exotic flavors and changes perceptions about the taste of turkey.”
What's Driving This Trend
- Health-conscious Millennial Consumers
- Opportunity to target health-conscious Millennial consumers who are seeking alternative protein options.
- Red Meat Replacement
- Opportunity to offer alternative protein products that cater to consumers looking to reduce their intake of red meat.
- Exotic Flavor Exploration
- Opportunity to introduce new and exotic flavors to change consumer perceptions about the taste of turkey.
Who This Affects Most
- Food and Beverage
- Opportunity for the food and beverage industry to develop and market innovative turkey-based products.
- Retail
- Opportunity for retailers to tap into the protein-hungry, health-conscious Millennial market by offering a range of turkey products.
- Poultry Farming
- Opportunity for poultry farmers to meet the demand for alternative protein options by focusing on turkey production.
