Stonewashed jean cut-offs, sleeveless rock band tees and a young, dreamy Leonardo DiCaprio were all a huge part of the 1990s -- for me, at least -- and if you just can't seem to let go of those wonder years of boy bands and grunge, you absolutely must check out The Stylists Own SS 2012 collection.
Styled by designer Billie Gray, this early look at the new line shows the hottest looks for warm weather, from casual streetwear to bedroom attire. Lensed by Zanita Morgan, young model Krystal Glynn looks like she was pulled straight from the set of My So-Called Life -- which is definitely a good thing. A 90s enthusiast myself, I've fallen head over heels for this collection and would love nothing more than to sport a Leo DiCaprio-adorned dress.
Check out the new The Stylists Own SS 2012 line for more of the hottest grunge-meets-glam looks.
Key Themes Behind This Trend
- 90s Fashion Revival
- The popularity of grunge fashion and teenage heartthrob look from the 1990's presents opportunities for fashion designers and retailers to launch merchandise that caters to the nostalgia of millennials.
- Nostalgic Marketing
- Using the memory of youthful celebrities and the romanticism of bygone eras can be a marketing strategy for fashion companies to pioneer new branding and the appeal of desire while creating new trends.
- Celebrity-inspired Fashion
- Fashion brands have an opportunity to launch merchandise inspired by celebrities' fashion during the 1990's, such as Leonardo DiCaprio, Britney Spears, or Spice Girls to profit from remembering youthful icons.
Where This Applies
- Apparel
- Apparel and fashion brands can launch clothing collections with nostalgic marketing of 90s-inspired fashion to cater to millennials' demand for retro styles.
- Media and Entertainment
- Media and entertainment companies can use '90s nostalgia marketing to re-introduce classic shows and movies such as 'My So-Called Life' and launch new content targeted for millennials.
- Retail
- Retail industry executives can adopt a marketing strategy of nostalgia to pioneer new branding, increase traffic in stores, and appeal to customers' emotions to drive sales.
