Indoor-Outdoor Furnishings

The Soft Block Collection Offers Versatile and Lightweight Sofas

These contemporary sofa's from the Soft Block collection is designed by the talented James DeWulf. DeWulf created a home furnishing line that could be used both outdoors and indoors. Hence, his mission was to create lightweight pieces that can be easily moved around while still maintaining a beautiful design.

The collection consists of ottomans, easy chairs, sofas and chaise lounges. The sofa covers are all removable and interchangeable, as well as machine washable, UV-resistant and quick drying. DeWulf is an established designer who has big-name clients such as Oprah, Charlize Theron and Tyrell Owens.

By offering a product that is dual-function and lightweight, the Soft Block collection offers home owners stylish pieces that are sure to accommodate all living spaces. With interchangeable covers, it also allows homeowners to switch things up.

Dual-function Furniture
The Soft Block collection demonstrates the growing trend of furniture that can be used both indoors and outdoors.
Lightweight Design
The lightweight nature of the Soft Block collection highlights the trend towards easily movable furniture.
Interchangeable Covers
The Soft Block collection taps into the trend of customizable furniture with its removable and interchangeable sofa covers.

Who This Affects Most

Furniture Manufacturing
The Soft Block collection presents disruptive innovation opportunities for furniture manufacturers to create multi-purpose and lightweight products.
Home Decor
The dual-function and stylish design of the Soft Block collection offers opportunities for home decor companies to cater to versatile living spaces.
Textile and Upholstery
The interchangeable and machine washable covers of the Soft Block collection create opportunities for textile and upholstery industries to provide customizable and convenient options.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 70%
Activity 50%
Freshness 8%