The Simple Root gets its name from the use of root vegetables, including potatoes, sweet potatoes, and parsnips to create a creamy base for the products. The innovative process used by the brand is one that's healthy and the way it transforms the planet-friendly ingredients sets it apart from other brands in the space.
Thanks to its simple ingredient lists, the brand speaks to consumers who are looking to reduce their intake of dairy, simply enjoy more plant-based foods or enjoy allergens. Some of the flavors in the brand's portfolio include Salsa Con Queso, Smoked Gouda and Sweet Chili for its cream cheese-style spreads.
Coming soon, there will be plant-based cheese slices and shredded cheese to be launched by the brand during the second half of 2023.
Key Themes Behind This Trend
- Root-based Spreads
- Using root vegetables as a base for spreads is a disruptive innovation for the dairy and plant-based foods industry.
- Simplified Ingredient Lists
- The trend towards simpler ingredient lists is driving innovation in the plant-based foods and allergen-free industries.
- Plant-based Cheese
- The rise of plant-based alternatives is driving innovation in the cheese and dairy industries.
Where This Applies
- Dairy Industry
- The shift towards plant-based alternatives is disrupting the traditional dairy industry.
- Plant-based Foods Industry
- Innovative companies such as The Simple Root are capitalizing on the growing demand for plant-based foods.
- Allergen-free Industry
- Simpler ingredient lists and allergen-free options are becoming more popular in the food industry.
