Sumptuous All-Silk Attire

The Row Spring 2013 Collection Boasts Sophistication and Sleek Luxury

Designers Mary-Kate and Ashley Olsen have earned their merit as designers, and The Row Spring 2013 ready-to-wear collection displays the sisters' talent of dictating minimalist sophistication.

This season, The Row adheres to its roots of ultra-luxuriant basics. With each single-toned exit from the runway, the perfectionism of the sisterly design duo is showcased. The collection was one of maxi-style measures with most pieces sweeping the floor with decadent silk.

Each garment was clean and sleek with a distinct adherence to the minimalism that has made The Row an award-winning label. The tasteful simplicity of each exuberant garment is a breath of fresh air that proves luxury need not be loud. The Row Spring 2013 was more proof of why the Olsens are such celebrated designers and winners of the CFDA Womenswear Designer of the Year Award.

Luxury Minimalism
Opportunity for luxury brands to offer minimalist designs with high-quality materials.
Maxi-style Clothing
Opportunity for designers to create more garments that sweep the floor.
Sleek Silk Attire
Opportunity for fashion companies to focus on high-quality silk materials for their collections.

Who This Affects Most

Fashion
Fashion designers can look into creating collections with a focus on silk materials and minimalist designs.
Luxury Goods
Luxury brands can offer more minimalistic designs with high-quality materials to cater to a broader market.
Retail
Retail stores can focus on selling high-quality silk garments in classic minimalist styles.
SCORE
2.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 22%
Freshness 8%