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Celeb-Calling Campaigns

Leighton Meester from 'The Roommate' is Just a Phone Call Away

— January 18, 2011 — Pop Culture
Sony Pictures has recently launched its movie campaign for 'The Roommate' by inviting fans to call Leighton Meester.

The ad provides a phone number which takes you to a recording of her. We all know her as the Gossip Girl starlet, but be warned that you won't be hearing the same spoiled, Upper Eastside voice. Instead you'll hear her shrill scream as she plays the role of a creepy stalker in her new, scary movie 'The Roommate.' There's bound to be a busy signal trying to call this hottie.
Trend Themes
1. Celebrity-inclusive Campaigns - Brands can leverage the fame and appeal of celebrities in their marketing campaigns by including them directly in the promotional material.
2. Interactive Advertising - Interactive ads that engage consumers in unconventional ways, such as phone conversations with celebrities, can create memorable brand experiences.
3. Role-playing Promotions - Brands can increase excitement for their product or service by using actors or celebrities in specific roles that align with the brand's message or campaign theme.
Industry Implications
1. Film and Entertainment - Companies can use celebrity promotions and interactive advertising campaigns to promote new movies and create memorable experiences for audiences.
2. Marketing and Advertising - The use of interactive ads and celebrity endorsements help increase brand awareness and attract consumer attention in a crowded advertising landscape.
3. Social Media - Interactive campaigns and celebrity endorsements can create buzz and increase engagement for social media accounts, attracting new followers and improving brand recognition.
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