The Protagonist by Skin at Work is an upcoming launch for the face and eyes that delivers deep hydration, plus brightening, tightening, soothing and plumping benefits. The five-in-one serum-cream contains ingredients like niacinamide, traditional Chinese herbs, turmeric extract, plus advanced forms of olive oil and hyaluronic acid.
This hero product boasts a concentrated form that delivers both immediate benefits and long-lasting results, and it adapts to the needs of the skin and supports other products in a skincare routine. "I want your skin to literally be juicy and radiate from the inside out. I don’t really believe in niacinamide at 10%, so we gave you the perfect amount at 5%," said brand founder Thomas Smith, "We coupled this with yuzu, which makes this a super cocktail for glass-like pores in a three-day period."
Why This Trend Is Growing
- Multi-functional Skincare Products
- The Protagonist 5-in-1 serum-cream offers deep hydration and multiple benefits for the face and eyes, which could lead to more multi-functional skincare products.
- Traditional Ingredients in Skincare
- The use of traditional Chinese herbs in The Protagonist could inspire more skincare brands to incorporate traditional ingredients in their products.
- Adaptive Skincare
- The Protagonist adapts to the needs of the skin and supports other products in a skincare routine, which could lead to more adaptive skincare products in the market.
Industries Being Reshaped
- Skincare
- The use of multi-functional and adaptive ingredients and formulations in The Protagonist could disrupt and inspire innovation in the skincare industry.
- Cosmetics
- The Protagonist's combination of skincare benefits and cosmetic appeal could lead to more innovation in the cosmetics industry.
- Traditional Medicine
- The use of traditional Chinese herbs in The Protagonist could inspire more research and innovation in the field of traditional medicine and its potential use in skincare products.
