The Printing House (TPH) recently launched a new campaign dubbed 'Give Love, Give Back' that supports SickKids Hospital. Shoppers can now give their family and friends personalized gifts while supporting children in need including customized ornaments, wall art, puzzles, apparel, and stocking stuffers.
Andrew O'Born, President of TPH, commented on the new campaign, stating: "We're excited to unite our teams and communities with a heartwarming purpose this holiday season. We wish to show our thanks to SickKids, while providing our communities with thoughtful, personalized gift ideas to reconnect with loved ones. With COVID-19, we understand it may be more difficult for families to get together for the holiday season. We wanted to provide our Clients and the marketplace with products that will help keep families connected with personalized memories that will transcend this holiday season,"
The TPH Give Love, Give Back Campaign is donating 10% of its holiday sales to SickKids to help support the hospital's efforts to build a new hospital.
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What's Driving This Trend
- Customized Charitable Gifts
- Offering personalized gifts that support a charitable cause is becoming a popular trend.
- Personalized Consumer Products
- The trend of offering personalized consumer products is increasing and companies can leverage this by supporting a cause at the same time.
- Cause Marketing
- More businesses are adopting cause marketing campaigns to increase sales and brand reputation.
Who This Affects Most
- Printing and Publishing
- Companies providing printing and publishing services can partner with charities to offer customized products and donate a portion of sales.
- Non-profit Organizations
- Non-profit organizations can co-brand with businesses to create custom products that promote both the charity and the business, generating income for the charity.
- E-commerce
- E-commerce companies can offer personalized products with a charitable angle to attract consumers and differentiate themselves from competitors.
