It's not unusual for a company to align itself with a charitable cause, but Benefit Cosmetics is taking this one step further through launching an initiative with the Princess Project that aims to empower and inspire for years to come.
The Princess Project's 'Bold and Beautiful' organization donates prom dresses to teen girls who can't afford them, making sure everyone has their chance to feel beautiful on their special day. In addition to donating to the cause, Benefit is also opening up its office to offer these young women makeovers, ensuring that their entire prom look is as flawless as possible.
In an interview with Teen Vogue, Benefit's Global Beauty Ambassador, Maggie Ford Danielson said that ”Prom is a big deal, and everyone deserves to be happy, to feel beautiful, to feel supported, and feel confident.”
Image Credit: Benefit Cosmetics