Despite living in an age where technology rules and virtual communication is quick and easy, 'The Power of In-Person' infographic reveals some interesting information claiming that face-to-face conversations are more effective than electronically-aided ones.
Based on information garnered from a survey run by The Economist Intelligence Unit and Cisco, the majority of the 862 business leaders surveyed were almost unanimous in citing that in-person communication is the most successful method for conveying information and an invaluable component of a successful workplace.
While the leaders in the business world believe that the verbal and non-verbal cues present in a face-to-face interaction are vital to building a successful relationship and understanding the content of the conversation, over 60% of communication is still done via electronic means. This is largely due to the fact that customers believe that the convenience and time-saving components of virtual communication are more important than bonding over a real life interaction.
What's Driving This Trend
- In-person Communication
- Facilitating more in-person communication in the workplace can lead to better relationships and more successful outcomes.
- Importance of Non-verbal Cues
- Emphasizing the importance of non-verbal cues in communication can lead to more effective communication and understanding between individuals.
- Balancing Virtual and In-person Communication
- Finding a balance between virtual and in-person communication can lead to the best of both worlds - convenience and time-saving aspects of virtual communication, while still building connections with face-to-face interactions.
Who This Affects Most
- Technology
- Technology industries can innovate by creating tools and platforms that enhance the experience and effectiveness of virtual communication, without sacrificing the importance of in-person interaction.
- Event Planning
- Event planning industries can innovate by creating more opportunities for in-person interactions and incorporating more non-verbal communication techniques in event design.
- Sales and Marketing
- Sales and marketing industries can innovate by finding ways to personalize virtual communication and utilizing non-verbal cues to build stronger relationships with customers.
