Hubbub recently launched an anti-single-use plastic campaign through 'The Plastic Fishing Tour,' a boat created from 99% recycled plastic material. The boat is designed as a traditional "punt" boat and seats up to 12 passengers.
The Plastic Fishing Tour was funded through Starbucks' 5p disposable cup fee and will tour UK waterways to collect plastic pollution. The collected plastic will be used to create more punts to further clean waterways. The cleaning initiative launched in four areas including Manchester, Central Scotland, Bristol and Birmingham. Each region will be competing to collect the most pollution, with the winning team securing a permanent boat.
This water cleaning solution is just one of many ways both consumers and corporations are teaming up to help our planet.
Image Credit: Hubbub
What's Driving This Trend
- Anti-plastic Campaigns
- More companies could promote anti-single-use plastic campaigns through creative means such as recycled plastic boats.
- Recycling-based Initiatives
- Initiatives that promote the use of recycled plastic in creative ways, such as the Plastic Fishing Tour boat, can create a ripple effect in cleaning up the environment.
- Competitive Eco-cleaning
- Creating a competitive environment to collect plastic pollution can lead to increased awareness and action towards environmental solutions.
Who This Affects Most
- Tourism
- The use of recycled plastic boats in tourism can create a unique selling point for businesses in the industry, while also promoting environmental awareness and action.
- Waste Management
- Incorporating recycled plastic into waste management initiatives can create comprehensive solutions for cleaning up the environment.
- Food and Beverage
- The funding of environmental initiatives through a portion of sales can prompt corporations within the food and beverage industry to use their resources for good.
