The Plane Jane Project Handcrafts Pots With Personality

 - Oct 3, 2009   Updated: Jul 14 2011
References: etsy & blog.urbanoutfitters
The Plane Jane Project is a shop on Etsy for those looking for a unique place to put their flora. The creature pots all come with names like 'Foxy Little Devil,' 'Little Swamp Creature' and 'Little Hooters' (the last-named is my favorite).

Each one is hand-painted and sculpted by the people behind The Plane Jane Project and lucky for you, these little pots all come complete with a drainage dish.

Implications - These potted planters present an innovative twist on an older design. Companies can keep costs low by making small alterations to traditional products, and still appeal to a broad consumer base. Consumers find comfort in familiarity, yet are still looking for those small changes to justify their purchase.