Japanese pets owners are crazy for pets accessories. Now a new, customized innovation, the Hanko Maker, lets pet owners create customized stamps which, when registered, can serve as signatures for official documents.
The Hankos are custom created based on images sent in my users. No matter what they're used for, official documents or fun, these are sure to be a hit with pet lovers.
Implications - Domesticated animal owners care deeply are for their furry friends. Opportunities to talk about their animal will bring them an immense amount of joy. Companies should consider how consumers internalize their relationship with their animals and leverage that as an opportunity for a genuine connection with the brand.