The Outdoor Voices Exercise Dress has a new and improved design that has added pockets and an updated liner that was changed from a bikini cut to bike shorts based on customer feedback. The design also includes adjustable straps, so that the dress is easier to get on and off, especially after a sweaty workout.
The fresh new version of the dress introduces nine new colors and patterns, ranging from classics like black and navy to fun pinot and wild leopard print.
For comfort, the shorts also have seaming with grip to keep them from riding up. Fans of the brand may also purchase the All Time Bra for extra support, as this design is the perfect companion product to the sporty workout dress.
Key Themes Behind This Trend
- Athleisure Apparel
- Disruptive innovation opportunities may lie in incorporating fashionable activewear designs with functionally updated features.
- Personalized Fitness Gear
- Disruptive innovation opportunities may lie in offering tailored options for exercise dresses to accommodate diverse body types and preferences.
- Eco-friendly Activewear
- Disruptive innovation opportunities may lie in manufacturing exercise dresses from sustainable materials or using an environmentally-conscious production process.
Where This Applies
- Fashion Industry
- The fashion industry may consider incorporating sportswear elements into their designs or collaborating with fitness brands for unique product offerings.
- Fitness Industry
- The fitness industry may benefit from offering personalized exercise dress options to meet the diverse needs of their clients.
- Sustainable Fashion Industry
- The sustainable fashion industry may consider promoting eco-friendly activewear items like exercise dresses to appeal to environmentally-conscious consumers.
