The Omni Grove Park Inn, a historic hotel in North Carolina, is celebrating the holidays with two virtual events, an online cooking course with Chef Carla Hall and a social media countdown – in lieu of a public Gingerbread display.
On Thursday, October 22nd, fans can join a three-part virtual series with celeb chef Carla Hall that teaches viewers how to create a festive gingerbread house at home. The pay-per-view course will donate a portion of the proceeds toward ACFEF’s Chef & Child initiative and all class attendees will receive a 15% discount on future hotel stays (from January to March 2021).
In addition, the Omni Grove Park Inn is also hosting '12 Days of Gingerbread,' a physical distancing way to celebrate the 2020 National Gingerbread House competition winners while staying apart. Starting on December 1st, one winner a day will be announced with the Grand Prize winner being revealed on the final day.
Image Credit: The Omni Grove Park Inn
Key Themes Behind This Trend
- Virtual Cooking Courses
- Opportunity for hotels to offer virtual cooking classes with renowned chefs, allowing guests to learn new skills and enjoy interactive experiences from the comfort of their homes.
- Online Holiday Celebrations
- Hotels can create virtual events and social media campaigns to engage with customers during the holiday season, providing entertainment and festive experiences.
- Physical Distancing Celebrations
- Innovative ways to celebrate special events while maintaining physical distancing, such as the '12 Days of Gingerbread' competition, can bring joy and excitement to customers.
Where This Applies
- Hospitality
- Hotels can leverage virtual experiences and online events to keep guests engaged and connected, even when they cannot visit in person.
- Culinary
- The culinary industry can explore opportunities for virtual cooking classes and events, creating new revenue streams and expanding their reach.
- Entertainment
- Entertainment companies can partner with hotels to create unique virtual experiences and online campaigns during festive seasons, providing customers with memorable moments.
