Liz Claiborne Ads Redefine Beauty to Appeal to the Masses

 - Mar 28, 2009
References: isaacmizrahiny
Liz Claiborne is not an old lady brand; it is becoming an every-person brand and it has made a statement to the modeling world as well.

The latest ad campaign not only shows a refreshing reformation of the collection, but the campaign also has broken the model mold.

The Liz Claiborne ads include a grandmother with corky glasses, a plus-size and a petite woman. The campaign also includes multiple ethnicities.

In a glossy Photoshopped world, using 'real' women for ads isn't seen often anymore for big-name apparel, especially during a relaunch.

These days, the word 'model' tends to refer to the world of fashion or Playboy, but when brands break the mold and call for real people to model in their ad campaigns, including the shorter, older or just-average-looking, it leaves an impression on the whole modeling industry.

The Liz Claiborne ad campaign involves women from five different decades with different lifestyles and careers who have inspiring stories and backgrounds.

Isaac Mizrahi carries the model title as well in the campaign and plays the game of "Where’s Waldo" as he discreetly appears in the ads.

Fashion photographer Arthur Elgort shot the campaign.