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Bartering E-Commerce Platforms

The Nobo is a P2P Marketplace That Lets Consumers Swap Luxury Goods

— February 8, 2021 — Business
The Nobo is a San Francisco-based e-commerce platform launched this month by founder and CEO Noelle Bonner. Targeting young professionals, the P2P marketplace aims to make the process of "buying, selling and trading luxury products, simple and fun" and speaks to growing consumer interest in attaining luxury goods as a resale investment later on.

Setting itself apart from competitors like Poshmark and TheRealReal, The Nobo gives consumers the ability to "choose to swap similar-value items directly for a much smaller fee," in addition to traditional purchases. This bartering element allows consumers to "walk away with a "new" item that's as valuable as the one they parted with — retaining more value for themselves than they'd get trying to turn their sale item directly into cash."
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