Magnified Rulers

Product Tank Designs 'The New Rule' for the Visually Impaired

The millimeters on a ruler are always difficult to see, which is why the 'New Rule' is here to help.

Product Tank designed a ruler called the 'New Rule' to help the visually-impaired read measurements easier. The measuring tool displays larger numbers on the top and inside a sliding bar specifically for measuring millimeters. Each time the bar moves, it clicks to provide audible feedback on the measurement. The 'New Rule' is a well-thought out concept that will benefit those with vision problems.

Assistive Technology
The development of magnified rulers for the visually impaired demonstrates a trend towards assistive technology that enhances accessibility for people with disabilities.
Inclusive Design
The 'New Rule' ruler exemplifies the trend of inclusive design, where products are specifically designed to accommodate the needs of a diverse range of users.
Accessible Measurement Tools
The creation of the 'New Rule' indicates a growing trend in the development of accessible measurement tools that provide easier visual and auditory feedback for accurate measurements.

Where This Applies

Product Design
The 'New Rule' ruler highlights an innovation opportunity in the product design industry to create inclusive and accessible tools for individuals with disabilities.
Assistive Technology
The development of magnified rulers presents a disruptive innovation opportunity in the assistive technology industry to improve the lives of visually impaired individuals through enhanced measurement tools.
Education and Learning Aids
The 'New Rule' ruler opens up possibilities for disruptive innovation in the education and learning aids industry, where visually impaired students can benefit from more accessible measurement tools.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 41%
Activity 12%
Freshness 8%

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