Rocking Relaxed Menswear

The Local Firm Fall/Winter 2012 Line Offers Casually Cool Style

Directional lines, geometric tailoring with patchy pieces and postmodern cuts are all key elements from the most recent showing of the The Local Firm Fall/Winter 2012 collection. Edgy rock and punk-inspired, monochromatic pieces make up the line of casual wear from this hip youth label, which features both slender silhouettes and baggier, slouchier ones.

Ripped sweaters and a combination of different materials give this line some interesting textures, while longer fits, asymmetrical details and draping pieces add to the label's avant-garde style and provide this collection with some edgier statement pieces. If you're looking for some pieces that will get you the right kind of attention this fall, without looking like you tried to hard, then these garments from the striking, but relaxed, The Local Firm Fall/Winter 2012 collection were meant for you.

Directional Lines
There is an opportunity for disruptive innovation by creating clothing lines that experiment with unconventional, geometric tailoring and patchy pieces.
Postmodern Cuts
Disruptive innovation can be achieved by designing clothing collections that feature cutting-edge, asymmetrical details and draping pieces.
Monochromatic Pieces
Expanding on the trend of monochromatic fashion can lead to disruptive innovation by offering unique, edgy rock and punk-inspired garments in a range of colors.

Where This Applies

Youth Fashion
The youth fashion industry can embrace disruptive innovation by incorporating the edgy, avant-garde style of The Local Firm Fall/Winter 2012 collection into their designs.
Casual Wear
In the casual wear industry, there is an opportunity for disruptive innovation by introducing longer fits, juxtaposing different materials, and experimenting with combining slender and slouchier silhouettes.
Textile Manufacturing
The textile manufacturing industry can explore disruptive innovation by developing new methods and techniques to create ripped sweaters with interesting textures, expanding on the trend showcased in The Local Firm Fall/Winter 2012 collection.
SCORE
2.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 55%
Activity 2%
Freshness 8%