Ralph Lauren, the iconic American fashion brand, recently introduced a new apparel rental subscription service dubbed 'The Lauren Look.' The new innovation from the luxury brand allows consumers to experiment and engage with the brand through a new channel.
“Consumers today are taking a different approach to experiencing brands and building their wardrobes. The closet of the future will include a mix of new seasonal fashion, unique customized pieces and wardrobe staples, alongside pre-owned and rented clothing. With our timeless aesthetic, we are incredibly well positioned to play across each of these categories,” said Patrice Louvet, President and Chief Executive Officer.
The Lauren Look memberships start at $125 USD per month, enabling consumers to curate a personalized closet with new looks from the brand.
Image Credit: Ralph Lauren