The ‘KISSmetrics’ Infographic explains when it is optimal to publish blog posts. With the huge amounts of information-sharing that takes place on sites like Facebook and Twitter, how can one ensure that their material gets the most attention?
High-activity hours are during the day, while low-activity hours are at night. The pros to high-activity hours is that it drives more visitors and comments; however, it can be easily lost in the mix of other posts, which also leads readers to higher bounce rates. The upside to posting during low-activity hours is that you get more visibility despite lower engagement and less visitors.
According to this chart, users tend to read blog posts in the morning, and Mondays usually generate the most traffic. This is vital information for bloggers and companies that are utilizing blog platforms to promote their products and services.