Potocco launches the Keel Collection, a new range of lighting designed by M+V. The Italian brand continues its journey under the creative direction of Chiara Andreatti who brings a new range to architectural spaces. In tandem with its Keel launch, the brand debuted its first outdoor carpet range, dubbed the Clue Carpets.
The Keel Collection now offers a range of seating, including a chair, small armchair, and stool available in two heights. The seats in the range maintain the brand's traditional seat silhouette inspired by nautical design codes.
Potocco's Clue Carpets collection is designed specifically for the outdoors. The range offers a set of complementary outdoor rugs to the Keel Collection, creating unity between both sets of products.
Image Credit: Potocco
Why This Trend Is Growing
- Outdoor Furnishing
- The launch of Potocco's Clue Carpets collection offers room for disruptive innovation in the outdoor furnishing industry.
- Architectural Lighting
- Potocco's Keel Collection presents an opportunity for disruptive innovation in the architectural lighting industry.
- Nautical Design
- The Keel Collection's seats inspired by nautical design codes could inspire disruptive innovation in industries such as yacht building and cruise ship design.
Industries Being Reshaped
- Furniture
- Potocco's new furnishing collections offer opportunities for disruptive innovation in the furniture industry.
- Textiles
- The launch of Potocco's Clue Carpets collection presents opportunities for disruptive innovation in the textile industry, particularly in the development of outdoor textiles.
- Home Decor
- Potocco's new collections offer opportunities for disruptive innovation in the home decor industry, particularly in the development of visually striking and functional pieces for modern architectural spaces.
